Available for Senior UX/UI and Lead Product Design roles
I'm Kobus, a Senior Product Designer. I do UX strategy, digital commerce and design systems for enterprise and multi-brand retail platforms — from menu to checkout to the agent desktop behind it.
Brands I've worked with
From the guest's phone to the agent's desktop. Each one has a full case study.
End-to-end web ordering for Steers Malaysia and Debonairs Pizza Eswatini — menu browsing through to checkout, built for two markets on one system.
An in-seat ordering experience that lets guests browse the menu, order and pay from the table — designed to fit real restaurant floor operations.
Agent-facing tooling for the call centre, designed to help agents take phone orders faster and more accurately across every brand on the platform.
Senior UX/UI and Product Design Leader with extensive experience shaping digital experiences that align customer needs, business objectives and product strategy. I bring a strong track record of leading end-to-end design across enterprise software, digital commerce and customer engagement platforms, with a focus on delivering scalable solutions that drive business value and elevate the customer experience.
I specialise in design strategy, complex user journeys, enterprise design systems and data-informed product design. Combining systems thinking with a deep understanding of user behaviour, I translate complex business challenges into intuitive, accessible and consistent digital experiences across multi-brand ecosystems. I am passionate about building design maturity, establishing best practices, mentoring designers and fostering a culture of collaboration, innovation and design excellence.
As a strategic partner to Product, Engineering and business leadership, I facilitate alignment across cross-functional teams, influence product direction and bridge the gap between customer needs and organisational goals. I bring a leadership mindset to every project, balancing vision with execution to deliver measurable outcomes, strengthen design processes and support long-term business growth. I also leverage AI-powered design tools to accelerate, improve efficiency and enhance the quality of decision-making.
Production screens across ordering, in-seat dining, contact centre and platform work. Pick a screen, or select the large view to see it full size.
Design, research, planning and AI tools I use to move from idea to shipped product.
I'm exploring Senior UX/UI and Lead Product Design roles in strategy and design systems. Email, Phone Call or LinkedIn is the fastest way to reach me, and I usually reply quick.